Creating or developing a logo can be hard work. Here are 5 top tips to ensure your logo is one to remember.
- Keep it simple – A simple clean logo is much easier to recognize than a logo that has a detailed picture and lots of small text. Good logos feature something unexpected or unique, without being overdrawn. Think of some of the world’s most recogniseable logos - McDonalds, Nike, Google. They are huge companies with very simple logos. Using this principle a small business can look like a big player too!
- Use bold, solid shapes that will retain their form when reduced or enlarged. A logo needs to be versatile and printable. You may need to put your logo on large signage or your logo may be printed on pens that usually have a print area of only 7mm high. Both items are forms of marketing and you want your business to be portrayed as professional. Having a logo that is too small or busy to be visible on a pen is not going to help your business portray and be seen when the image is too small to read. Also avoid detail in your illustrations. It’s one thing to create a very large drawing with fine lines and an impressive level of detail for everyone to comment on favorably. Shrink that picture down to about 7mm and what do you have? Could you even tell what you have at that point?
- Limit your colours – In the printing industry a logo that has lots of colours can become very expensive to reproduce and almost impossible on some promotional products.
- Don’t get too wacky with the shape of the logo. Remember that it will need to go on everything that your company puts out. If your logo is an odd shape, you will have a hard time trying to make it look right with other elements on a page.
- Finally, make sure you really REALLY like it before giving your new logo the final nod of approval. Because once you get it printed on letterhead, business cards, envelopes, etc., you are stuck to it like super glue. Not only does it cost money to have all those items reprinted, but you also have to form a new association with your company and the new logo. For customers and potential customers seeing your company represented in one way, it can be confusing to register a new logo.